Sony Ericsson's new 3G mobile hits the shelves

The sleek, eye catching mobile phone includes high quality video telephony, a 1.3 Mega Pixel camera and a fast download of compelling mobile content. Whether you're hopeless with technology, an absolute whiz kid or just looking for something to compliment your fashion sense this mobile phone caters for everyone's needs.

The K600i has sleek good looks, an aluminum finish, and is easy to use and navigate around. Sony Ericsson's intuitive dual front camera/phone design makes the handset vertical when it's a phone, and horizontal when it's a camera and the fully featured 1.3 MegaPixel camera includes an active lens cover for swift activation and extra protection.

The 3G device is the same size and weight as existing 2G handsets, whilst still delivering the full performance and possibilities of 3G networks. Sony Ericsson has moved the boundaries of phone design, the K600i is multifaceted but still so much easier to use and navigate around.

'The age of the bulky 3G handsets is over, we are predicting the K600i to be iconic, it has such a wide appeal that we fully expect it to be a trendsetter it is destined to become a modern classic and a phone that is highly desirable. It is a peerless combination of stunning design and up to the minute of performance, enabling consumers to get the best out of the new 3G services and applications,' said Gabriel B. Sjogren, Head of Marketing, Sony Ericsson Middle East and Africa.

The K600i proves to be fully featured with a suite of business applications to handle personal information management and PC-synchronization via USB, making it the ideal executive worktool, providing business efficiency with high speed access.

The world of application that the phone delivers - from exciting mobile content to video calling and personal creativity - are featured in crisp, clear images on a large, 1.8 inch TFT colour screen.

For mobile phone users trying to get to grips with video telephony, handling video calls is done in just a few clicks with the use of the direct video telephony button.

The K600i hosts a fully featured suite of business applications to personal information management and PC synchronization via USB, making it the ultimate executive work tool providing business efficiency with high speed access. It also offers the latest 3D games, colour animations and gives consumers a taste of the level of quality delivered, Vijay Singh Pro Golf 2005 in 3D from Gameloft* is preloaded in the phone. In the true- to-life golf game, players take on the role of a famous golfer, and play on the most spectacular 18 hole golf courses around the world. Further levels of this game and a host of others are available for download from operator portals or Sony Ericsson's Fun and Downloads portal directly to the phone.

High quality audio coupled with an FM radio and the ability to import full track music downloads to the phone makes the K600i a quality music player and ideal companion for traveling, the gym or simply relaxing. And for those keen to personalize their phone and show their creative flair, a host of personal creativity tools allow them to personalize ring tones, wallpaper, still shots and video footage in new, inspiring ways.

With its steadily growing iconic status and wide appeal and that's before even reaching the shops the K600i is becoming the ultimate must-have in mobile phone technology.